Thursday, April 07, 2005
Current, new cable TV channel
Al Gore is launching a new cable TV channel in August called Current. The channels target audience is 18 to 34 year olds. The idea here; to blend news, culture and viewer-produced video. Gore stated, "We're about empowering this generation...to engage in the dialogue of democracy and tell the story of what's going on in their lives in the dominant media of our time." The strategy behind this ground breaking channel is to have the viewer's supply their own video content and then using the Current website editing tools to produce them. It should be interesting to see how all this works. If I hear of anymore info about this channel I'll blog it. FYI- Gore claims " It is not in any way ideological, much less partisan point of veiw in any respect. It will have the point of veiw of the young generation." This may be some refreshing TV for a change?
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